What “food porn” does to the brain

what a psychological is it attractive to look at food that you cannot taste?

In the middle of the 20th century, the dutch biologist nikolaas tinbergen discovered a strange feature of animal behavior: in all species, animals in their experiments seemed to prefer more beautiful , unusual, attention-grabbing legends of their natural environment—”supernatural stimuli,” as the drug called them—even when those stimuli were false. He found that certain species of fish would be more aggressive towards dummy fish whose undersides were brighter than the classic color of the said species; mother birds will ignore their own eggs to spend their time in a nest of the largest and most colorful fakes, or steal food from new babies to feed model chicks with very bright beaks.

“Essence supernatural stimulus,” wrote psychiatrist deirdre barrett in her book on the subject, “lies in the fact that an exaggerated imitation can cause a stronger attraction than the real thing.”

“We humans can create your own,” she continued, such as “candy is sweeter than any fruit” or pornography.

To the layman, the comparison is necessary: people love sugar, but savers respect sex; candy and pornography are hyper-concentrated, heightened doses of more natural sensory experiences.

On closer inspection, however, one of these things is unlike the other: the joy of sugar delivers a similar taste – in any facility, a strawberry or a slice strawberry toffee. Pornography, on the other hand, is a different sensory experience than the real thing, based on sight and sound rather than touch.

And in between is another distinctly human supernatural stimulus: food porn. , Carefully composed, carefully filtered shots that show food cooked in an apartment or cafe at its most appealing.

Food porn is partly defined by feelings, what a visual experience is, what surroundings can smell and taste. Food porn, as amanda simpson, creator of the website food porn daily, said to the daily meal in 2010, “is all that makes me drool” — exactly what, using the services in optimal circumstances, should create a desire that the mirror is not able to satisfy. .

What is so attractive about it to stare at such a nuance that you don’t have? At least in the case of food porn, researchers are still hesitating.

The first documented use of the term “food porn” is in feminist writer rosalind coward’s 1984 book woman’s desire. Over the next twenty years or so, it was occasionally referenced by culinary food writers and chefs, according to the know your meme site, but the holder didn’t gain its current meaning — photos of food shared on social media — until the early 2000s. . Flickr, a photo sharing website, launched the food-porn category in september 2004 (today there are about three-quarters of a million photos).

A few months later, in april 2005. , It entered the urban dictionary lexicon. Definition: “close-up images of juicy, delicious food in ads.” Used in a sentence: oh, that mcdonalds ad was like cooking porn. I really want a big mac.

The seemingly insignificant details of the external appearance of a dish, such as shape, can change the perception of its taste by visitors.

Urban dictionary, after all, makes an assumption about something that research has not yet been able to prove. The mcdonalds big mac ad may look delicious, but it remains unclear whether this is necessarily leading to a big mac hunger. According to common sense, food stylists don’t exist by accident, and a shiny, grilled burger that oozes cheese is easier to sell than a sluggish, gray one, and by science. For example, a 2012 study published in the journal physiology and behavior found that, at first glance, the smallest subtleties in the appearance of a dish, such as “shine, evenness, and configuration,” can influence how diners perceive its taste and smell. .

But what happens when eating with the eyes is the only step, but not exclusively the first, when the image is not a bridge to the smell and taste of the dish, but the whole experience?

Some scientists, like simpson, believe that food wallpapers only make you want to see great food. A study in year 12, for example, found that exposure to a photograph of food alone could be enough to trigger a surge in ghrelin, the hunger-inducing hormone.

One developmental factor may be that looking stimulates the brain. For food. “When you look up about throwing a baseball, your brain reacts as if you were actually throwing a baseball,” explains gabriella petric, professor of nutrition at george mason university. “When we eat something, different blocks of our brain are activated differently. It’s not just taste – we awaken sight, we awaken hearing, we awaken many different [things] while our brain tries to construct what our food is.”

But other studies have shown that when it comes down to appetite, food porn can replace the food itself. One study from 7 years ago found that looking at images of food can alienate people from reality, but only if the food in the photo tastes the same. Like any real object that is about to be eaten. When volunteers viewed photos of salty snacks and ended up eating salted peanuts, they tended to enjoy nuts lower than people who viewed photos of desserts.

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A for 2013 in a mouse test published in the journal nature neuroscience, when researchers flooded the reward centers of the rodent brain with insulin, a satiety hormone, the mice lost interest in returning to the nooks they were previously given food. The authors believe that the reward centers of the brain are ready to respond less strongly to “food signals” – a feeding place for mice, a photo for everyone – when the brain knows that the stomach is full.

Overall, the study, in any of its contradictions reveals little. And the idea of why everyone enjoys posting their food porn is as varied as the theories about why drivers watch it.

In 2013, psychiatrist valerie taylor spoke with a presentation at the canadian obesity summit argues that posting photos of food on social media remains evidence of a disordered relationship with food. “We photograph the fact that it is necessary for us,” she later told the huffington post, “and for passionate people, the food itself is defining, and all sorts of nuances – the venue, the company and the like – the background.” >

“A worthy conjecture,” jezebel’s cathy baker countered, “but i’m pretty sure my friend, who keeps posting pictures of ramps on instagram the other day, artlessly intends to let us all know that she gained popularity.

“There’s a special performative aspect,” agrees richard magee, a professor of another language at the sacred heart institute who has studied culinary writing. “I used to do this 55 mile trip where i would stop and eat cupcakes from inside the trip and i would post pictures of the cupcakes. And i figured it kind of stayed like, “i can make money online, i can break the rules because i’m exercising”… I have friends who are really good cooks and they post pictures, videos of what they do it also feels like a play in a way.”

And indeed, the tricks that make food porn what it is—filters, cabbage stacked that way, and egg yolks , sliced to slosh at the right, sticky angle, are truly diluted versions of the artfully choreographed performance that is professional food photography. So, with professional photography, milk in a bowl of cereal may be glue; a stack of pancakes can be propped up with hidden layers of cardboard; and spots on the berries can be covered with lipstick. Grill marks are carefully drawn. Additional sesame seeds – each carefully selected – are glued to the buns. Anywhere an image is possibly fake, from an instagram filter to a full bowl of elmer, the acceptable outcome of the procedure is to make something that looks real. Last week, the atlantic wrote about food journalism: “we will always relate to food; not only as a source of food, but also as a spring of beauty that requires intellectual participation. But food porn is to food writing what images in general are to words: more immediate, more visceral. Selecting recipes for the food porn daily cookbook, simpson recalls, she “sat for hours thinking, ‘what is porn?’

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